1997 DARK DAYS for MACADVOCATES

There was a time when things were not so happy at 1 Infinite Loop in Cupertino, California. The stock price was down, Apple was taking a beating in the press and WIRED's June 1997 cover story told the Mac faithful to PRAY. Wired published an article titled 101 Ways to Save Apple.

During this time, before the imac, the G3 and the Think Different* ad campaigns — all MacAdvocates had was the 1997 Apple MacAdvocate CD-ROM. Chock full of "factsheets, product demos, technology demos, system updates and all the tools we'd need to evangelize Macintosh, Newton and all other Apple products." Amid all the rumors it was one weapon we had to keep minds focused and off our beloved Macs — which we'd only part with when they "pried it from our cold dead hands." (apologies to Charlton Heston)
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* A single 8 minute compilation of the newer, more aggresive ad campaigns that ran upon the return of Steve Jobs to Apple, including the Think Different spot, can be seen at the end of this post. Also it is not possible to show all the multimedia content from this disc in a single post without it becoming obnoxious but, you can find the bulk of them uploaded to my youtube playlist.

IMAGE CREDITs: The photo illustration is a collage/phototreatment. The background image is a treatment of an istock photo and the illustration of the Apple logo, in barbed wire, is from the award winning June 1997 cover of Wired Magazine.
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I found the disc while I was purging a backlog of old Apple software. Though the disc itself will not auto-run today, because the Macintosh no longer supports the "classic" environment, most of the multimedia is still intact. Join me in a nostalgic review of the disc contents.

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INTRO FROM GUY KAWASAKI